One of the hundred books a year I read:

In the second of a trilogy of short books, poet Austin Kleon shares his ideas on the hardest part of the creative process—finding an audience.

For the artist starting out, it sometimes feels like shouting into a void. Does your art matter if no one sees it? In desperation, it’s easy to fall into a trap of push, push, push, which usually turns off many potential consumers of the art.

Instead, Kleon focuses on generosity by sharing your work and supporting other artists. By being visible, the artist has the best potential of attracting the right supporters.

Like his previous book, this work is aimed at creative people, but the philosophies are much the same for anyone looking to connect with others.